Now in the 21st century, building a sustainable recyclable society has been advocated from the reflection of mass consumption and production in the 20th century. Under the circumstances, we started business as a first company by the entrepreneur supporting system of BOOKOFF CORPORATION LIMITED in August, 2000.Since the establishment, we have positively used Information Technology including the Internet, as a recycling venture of new generation, while inheriting the DNA of BOOKOFF, and have built a new business model different from the brick-and mortar shop. We offer home buy-up service using delivery and has created a new recycling style called -Recycling at home.- Further expanding the handling items not only books but to unnecessary items buried at home, we will strive to make -Recycling at home" to be the new lifestyle of the 21st century. What is more, we launched a new service -NETOFF Smile Eco Program.- It is a service to make a donation to various eco programs brought on by the purchased amount. We tackle with social realization that circulates money for the future of our planet, while activating recycling through the purchasing service. In addition to the promotion, we aim to be Ecology & Economy company which produce a healthy return.